Brand Guidelines
Vertex Creative — Version 1.0 · June 2026
Clear Space
Maintain a minimum clear space equal to the height of the logo mark (the diamond "V") on all sides. This zone must be free of text, imagery, or other graphic elements. The logo should never appear smaller than 120px wide on digital or 1 inch on print.
Eight-color palette: primary, secondary, three accent colors, two neutrals, and one alert/highlight for use across all touchpoints.
Four-level type system covering all use cases from large-scale display to small captions. Each typeface has a specified Google Font fallback for web delivery.
Three Voice Pillars
- Confident, not arrogant — We know our craft deeply. We share that knowledge without needing to prove anything. No boasting, no hedging.
- Direct and decisive — Short sentences. Clear recommendations. We don't qualify every statement with "it depends." When we give advice, we mean it.
- Warm with edge — Genuine care is visible in every word. But we're not precious about it. A bit of personality, a bit of wit. Never mean, never cold.
10 Voice Rules
- Always write for a smart reader who is busy — respect their time.
- Use "you" and "your" more than "we" and "our."
- Show, don't tell — let examples do the work.
- Active voice. Simple verbs. No marketing jargon.
- If you wouldn't say it out loud, don't write it.
Do
- "Your brand should look like a team built it." — direct, specific, makes a claim
- "Good design is a competitive advantage." — short, punchy, memorable
- "Here's what we recommend and why." — confident, no hedging
- "This package includes everything you need to launch." — clear, concrete
- "We take this seriously." — human, not corporate
Don't
- "We are passionate about delivering excellence." — vague, corporate
- "Let us help you maximize your brand potential." — empty, sycophantic
- "Our team is dedicated to providing top-tier solutions." — jargon
- "We think that this might possibly be a good approach." — hedging
- "Leveraging synergies to optimize outcomes." — never say this
Sample Copy
Your brand should look like a team built it. Not a template. Not a compromise. A real identity that earns trust from the first second.
Good design isn't a luxury. It's a competitive advantage. The brands that look the part get taken seriously — every time. #BrandIdentity #VertexCreative
Thank you for the kind words — we're genuinely thrilled you felt the impact on your first week. That's exactly what we're going for. If you ever want to chat about extending the brand into new territory, we're here.
Subject: Quick brand question
Hi [Name], I noticed [Company] is doing some interesting work in [space]. Quick question — do you feel like your brand is doing the heavy lifting, or is it just filling space?
If it's pulling its weight, ignore this. If not, I'd love to show you what a real brand identity looks like. 20-minute call, no pitch deck.
Three Instagram post templates and one LinkedIn banner. All delivered as SVG — ready to open in Figma, Illustrator, or any vector editor and export to the exact dimensions needed per platform.
Brand Summary Sheet
A single-page, printer-ready overview of your brand identity — every color, typeface, logo variant, and voice rule on one sheet. Hand it to any vendor, designer, or developer and they'll have everything they need.