Foundation
Summit Climate Control
Heating & Cooling · Boulder, CO · brand identity package · June 2026
Logo System
Primary Horizontal
Icon Reversed
Color Palette
Charcoal
#1C1C1E
Off-White
#FAF9F7
Amber
#E8A427
Slate
#6E6E73
Typography
Display / Headlines
Playfair Display
400 Regular · 700 Bold · Italic — Google Fonts
Body / UI
DM Sans — The quick brown fox
300 Light · 400 Regular · 500 Medium · 600 SemiBold
Brand Voice
Tone
  • Confident, not arrogant — know your craft deeply
  • Direct and clear — short sentences, no hedging
  • Warm with substance — genuine, never corporate
Voice Rules
  • Write for a smart reader who is busy
  • Use "you" more than "we"
  • Active voice. Simple verbs. No jargon
Logo Usage
Do
  • Maintain clear space equal to x-height on all sides
  • Use reversed logo on dark or photographic BG
  • Scale proportionally — never stretch or skew
  • Use icon for app icons, favicons, small formats
Don't
  • Don't recreate or redraw the logo from scratch
  • Don't apply shadows, gradients, or effects to the mark
  • Don't use on busy photographic backgrounds without clearance
  • Don't alter the amber gold (#E8A427) in any way
Brand package by Vertex Creative · All SVG logo files included · Version 1.0 · June 2026
For extension or revision inquiries, contact your Vertex Creative project manager.